Founded in Dubai, Rifoa was born from a simple observation: the best technology solutions are the ones you don't have to think about. They just work, beautifully and effortlessly.
In 2020, we noticed a gap in the UAE market. Businesses were struggling with fragmented technology solutions—multiple vendors, complex integrations, and systems that didn't talk to each other.
We founded Rifoa to change that. Our approach is different: we create unified solutions that work seamlessly together, backed by world-class expertise and obsessive attention to detail.
Today, we're proud to be the trusted technology partner for over 200 businesses across the Middle East.
Our values shape every decision, every solution, and every relationship we build.
We pursue perfection in every solution, every interaction, every outcome.
Your success is our success. We work as an extension of your team.
We stay ahead of technology trends to give you competitive advantage.
Transparent communication, honest advice, and ethical business practices.
World-class expertise from leading technology companies, united by a passion for elegant solutions.
Founder & CEO
Former McKinsey consultant with 12+ years in digital transformation. Led technology initiatives for Fortune 500 companies across the Middle East.
CTO
Ex-Microsoft Azure architect with deep expertise in cloud infrastructure and AI solutions. Built scalable systems for enterprises across the UAE.
Head of Marketing Technology
Growth marketing expert who scaled multiple startups from seed to Series B. Specializes in data-driven marketing automation and lead generation.
AI Solutions Director
PhD in Machine Learning from Stanford. Previously led AI initiatives at Google and Careem. Expert in process automation and intelligent systems.
Let's discuss how we can help transform your business through technology.